How to Capture Amazing Social Media Content While on Vacation


You’ve just returned from an amazing trip, and now you’re flipping through your camera roll—reliving the magic, the laughs, and maybe that one questionable selfie from a moving tuk-tuk. Some photos? Total winners. Others… not so much. Don’t worry, you’re not alone! We all get caught up in the excitement of the moment, snapping away without much thought, just trying to get it before the moment’s gone.

But guess what? Summer is right around the corner, and many of you are already planning your next getaway. So let’s make your travel photos and videos ones you’ll be proud to show off to your family, your friends, and maybe even the internet at large.

Today’s post is all about simple, no-fuss photography and video tips to help you capture your next adventure beautifully!

Before You Shoot: Set Yourself Up for Success

social media content

Here are some tips and settings configuration to remember before shooting your photo and videos:

  • Clean Your Lens
    • We’ve all been there, snapping what should’ve been the perfect shot, only to find it foggy or smudged. A quick wipe with a soft cloth (or the edge of your t-shirt in a pinch) can make all the difference.

  • Tap to Focus
    • Don’t let your camera guess what’s important. Tap the screen to focus on your subject, and if it keeps shifting, tap and hold to lock in focus and exposure. No more accidental blurs!

  • Use Live (Apple) or Motion (Android) Photos
    • These short 3-second clips give you more creative flexibility—and a safety net. Messed up the timing? You can often select a better frame after the fact.

  • Adjust the Exposure
    • Sometimes your phone gets it wrong—bright skies or dim rooms can throw it off. Use the sun icon slider to brighten or darken your shot manually.

  • Know When to Go Horizontal or Vertical
    • Horizontal = Best for Facebook, LinkedIn, Twitter, YouTube.
    • Vertical = Ideal for Instagram, Reels, TikTok, and stories.

Pro-Tip: Want to access your camera faster? Double-press the home button on Android, or swipe left from your iPhone’s lock screen.

Photography & Video Quick Tips

Pre-visualize: Before you hit the shutter, take a moment to ask: What’s the story I’m trying to tell? Who or what should be the star of this shot?

Think About Lighting: Lighting sets the mood. Is it soft and glowy or harsh and shadowy? Consider how light falls on your subject and adjust your angle if needed.

Nail Your Composition: A great photo is often about what you leave out. Simplify your background, fill the frame, and embrace negative space. Try different angles—don’t be afraid to crouch, climb, or tilt!

Capture Better Video: Short and sweet wins the race. Keep clips between 5–30 seconds for easy editing later. Steady your hand (or rest your phone on something) or stay still and let the action come to you. This makes it easier to add text overlays later. 

Pro-Tip: The “3-Second Rule” isn’t just for pizza. If your video doesn’t grab viewers within the first 3 seconds, they’ll probably scroll on. Hook ‘em early!

Rule of Thirds

Using the Rule of Thirds DRASTICALLY changes the quality of the photos and videos you take. The rule of thirds is a compositional guideline that breaks an image down into thirds (both horizontally and vertically), so you have nine pieces and four gridlines.

The rule of thirds, visualized! This three-by-three rectangle can help you position the subjects of your photos.

Positioning key elements along the gridlines, you’ll end up with better compositions. Therefore, to apply the rule to your photos, simply use the gridlines to position essential compositional elements. For example:

The rule of thirds also identifies four power points at the center of each gridline intersection:

For example:

Need a Little Social Media Content Inspiration? We’ve Got You.

Whether you’re cruising the high seas, tucked into a charming boutique hotel, or exploring a new city, your experience is packed with moments worth sharing. Not sure where to start? Here are some easy, scroll-stopping content prompts to get those creative wheels turning:

 A Day in the Life

Take your followers along for the ride! Share what a full day looks like—onboard a ship, at a dreamy resort, or exploring a specific destination. Morning coffee to evening cocktails, let your audience live vicariously through you.

30-Second Recap

Give the highlight reel: your favorite moments from a destination, cruise, or hotel—all in a punchy, easy-to-watch 30-second video.

Date Night Vibes

Show what a romantic evening looks like wherever you are—sunset dinners, spa nights, stargazing, or just room service with a view. Make it cozy or glam—it’s your vibe!

Everything I Ate (or Drank!) in [Insert Destination]

Food content always performs. Capture your favorite meals, snacks, drinks, or desserts. Bonus points for drool-worthy closeups and fun commentary.

Room Tour

Show off your digs before you unpack. Capture clean, cozy corners and clever amenities—just watch out for mirrors if you’d rather stay behind the camera. Try to shoot while the space is empty for that pristine, just-checked-in feel.

Film Those Excursions

Whether you’re ziplining, cooking with locals, or lounging on a private beach—document the adventure. Capture key moments, reactions, and transitions to tell the full story.

Spend the Day with Me In…

Film a full “come along with me” experience—from arriving at the destination to heading back for the night. Include an intro and outro to bookend your story and keep your narrative tight.

Quick Tips for the Day

Offer bite-sized travel wisdom: what to pack, what to wear, what not to miss, or how to beat the crowds. Keep it real and helpful!

Long Shot Inspo + Text Overlay (8–15 sec video)

Let the visuals do the talking with aesthetic shots like:

– Rolling ocean waves
– A tranquil pool
– Morning balcony views
– Scenic hikes or cityscapes

Add a little text on-screen for context or poetic flair.

3 Reasons Why I Love…

Share what makes a place or experience stand out. Think: thoughtful service, a stunning view, fun surprises, or great value.

Why Adults Love [Insert Destination]

Travel isn’t just for the kids—highlight the elevated perks like spa days, wine tastings, live music, or adults-only areas that make it a grown-up getaway.

REMEMBER…

Take lots of photos/videos to have multiple options to choose from! AND MOST IMPORTANTLY, have fun and let creativity flow!

Do you have any other tips that you’d like to share with us? Comment below!

This post is inspired by a webinar our receptionist attended that was hosted by Norwegian Cruise Line on Travel Leaders Network.


Want to test out your new skills on vacation? Contact our excellent travel experts at 503-224-0180 or email inquiry@wittravel.com.

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