Why a Christmas Market River Cruise Should Be Your Next Holiday Trip


It’s that time of the year when the days are getting shorter, the leaves are changing colors, and the air is getting crisper here in the northern hemisphere. One thing is apparent, the holiday season is quickly approaching, and we must start thinking about how we are going to celebrate the upcoming festive season! May we suggest experiencing the holiday magic on a Christmas Market cruise?

Imagine setting sail into a winter wonderland, where twinkling lights dance on the river’s surface and the scent of cinnamon, mulled wine, and roasted chestnuts fills the air. Cruising in this season is a journey through the heart of Europe’s most enchanting holiday markets, where every port welcomes you with jolly stalls brimming with handcrafted gifts, spiced gingerbread, and twinkling ornaments.

In this post, we’ll dive into the rich history of European Christmas Markets, highlight three of the best to visit, and explore why a river cruise is the perfect way to experience the holiday season.  

History of Christmas Markets in Europe

Christmas Market
Christmas Market in Nürnberg, Germany. Litography from the 19th century. Germanisches Nationalmuseum, Nürnberg, Germany

Christmas Markets are a beloved holiday tradition with roots deep in German history, dating back to the late Middle Ages (around AD 1300-1500). The first true Christmas Market is often credited to Dresden, the capital of Saxony, where in 1434, a one-day market delighted locals with cheer.

But the origins go back even further to 1296, when Duke Albert I of Austria allowed traders in Vienna to hold a “December Market,” giving the community a chance to stock up on essentials for the harsh winter months. Another early market took place in Bautzen, Germany, in 1384, where King Wenceslas permitted local butchers to sell meat right up until Christmas.

The evolution of Christmas Markets from practical winter shopping to merry wonderlands of Christmas trees, nativity scenes, toys, and delicious treats is shrouded in mystery, with few records detailing exactly when this shift occurred.

Frankfurt am Main, Germany, The Christmas Market, Drawing by Heinrich Hoffmann, 1851.

By the 19th century, however, these markets were on the decline, losing out to the competition from burgeoning department stores. Only a few cities, like Berlin, kept the tradition alive until the 1930s, when the Nazi regime repurposed Christmas Markets as a propaganda tool, reviving their popularity with a new narrative of German heritage.

Today, Christmas Markets are a sensory delight, filled with talented artisans and local craftspeople showcasing everything from leather goods and textiles to candles, wood carvings, and glass-blown ornaments. Foodies can indulge in everything from sizzling sausages and roasted chestnuts to sweet treats like gingerbread and cookies.

Depending on the market’s rules, some may strictly offer locally made products, while others include unique items sourced from afar. Typically, these markets open on the third or fourth weekend of November and enchant visitors until just before Christmas, capturing the sensations of the holiday season. These festive markets have spread beyond Germany to Austria, France, Italy, the UK, and even the United States. One of the best ways to explore them is by sailing the Danube River, where you’ll find charming markets lining the shores of Germany, Austria, and beyond—a journey through the heart of Europe’s most sustained traditions.

3 Major Christmas Markets

These three locations are just a glimpse of the holiday glamor Europe has to offer. In Germany alone, you’ll find over 1,400 Christmas Markets to explore! Reach out to your travel advisor to discover the perfect holiday getaway for you.

Nuremberg, Germany

Step back in time and dive into the Christmas spirit in Nuremberg! Wander through the charming Old Town, where half-timbered houses line the cobblestone streets of this historic walled city. You’ll pass iconic landmarks like the towering 11th-century Imperial Castle and the ancient St. Sebaldus Church.

Make sure to check out the Toy Museum and discover the city’s rich 600-year-old tradition in craftsmanship. And of course, no visit is complete without exploring the Christkindlmarket! Savor Nuremberg’s famous grilled sausages, best enjoyed with sauerkraut and mustard, and let the aroma of glühwein and spiced gingerbread draw you in. Don’t leave without picking up a heart-shaped gingerbread—it’s the perfect sweet souvenir of your time here!

Try this recipe from Viking Cruises, Lebkuchen — German Christmas Gingerbread Cookies!

Strasbourg, France

From November 27th to December 27th, step into Strasbourg’s Chrìstkìndelsmärik, one of Europe’s oldest and most famous Christmas Markets! First held in 1570, this market has a prolific history and, for a long time, was the only one in France. Now, it lights up Place Broglie, where it found its permanent home in 1871 after popping up all around the city—from the Cathedral forecourt to Place du Château.

Pass under the famous Chrìstkìndelsmärik arch, and you’ll be greeted by the warm atmosphere filled with the scent of cinnamon and the flavors of Alsace, like sauerkraut, tarts flambées, and other local treats. It’s a fantastic spot to find unique decorations for your Christmas tree and table! Don’t forget to wander past the Hôtel de Ville, where you can explore an exhibition showcasing the fascinating history of this beloved market right behind the chalets.

Try this recipe from Viking Cruises, Coq Au Vin — French Chicken Stew!

Vienna, Austria

Vienna’s squares come alive during the holiday season, turning into an enchanted Christmas Markets that capture the city’s festive spirit. Wander through the Old Town, lit up with twinkling lights, and you’ll find some of the most charming markets around.

The Schönbrunn market, set against the stunning backdrop of the baroque Hapsburg summer palace, and the Freyung market in the city center are perfect for discovering unique handmade decorations. Over at Am Hof Square, seasonal music and choral singing set the mood for holiday cheer, while the market at Belvedere Square blends fantastic shopping with fairytale views of the grand palace and its shimmering lake.

Try this recipe from AmaWaterways, Glühwein — Hot Mulled Wine!

Why Travel to Christmas Markets on a River Cruise?

The Christmas Tree welcomes the seasonal atmosphere to AmaSonata’s Main Lounge. Copyright: AmaWaterways

There are many reasons why people choose a river cruise during the holidays! It’s an authentic way to experience local activities that go beyond the typical tourist attractions. River cruises bring people together, fostering connections between travelers and locals, and creating a vibrant sense of community. Plus, it’s a stress-free way to celebrate with merry decorations, delicious meals, and holiday activities for all ages (just in case you’re traveling with kids).

If your travel calendar revolves around school schedules, a Christmas Market cruise could be the perfect opportunity to get your family together for a unique trip. Traveling during the holiday season lets you explore these destinations in a quieter setting, avoiding the busy crowds of spring and summer breaks.

On the flip side, if you’re looking for an escape from family obligations, a river cruise can be the perfect excuse to take a break from holiday commitments. The season can be tough for many, and having a trip planned offers something to look forward to while providing a chance to connect with fellow travelers who might feel the same way.

Do you live somewhere without the classic “Christmas weather”? This could be your chance to experience a picture-perfect white Christmas! No matter your reason, there’s something special to discover on a river cruise during the holidays.

Final Musings

The Striezelmarkt in Dresden, Germany

As the holiday season draws near, there’s no better time to dive into the world of European Christmas Markets. Picture yourself soaking up the timeless traditions of Nuremberg, wandering under the twinkling lights of Strasbourg, or embracing the festive charm of Vienna—each market promises a unique and unforgettable experience.

A Christmas Market cruise along Europe’s picturesque rivers allows you to get up close and personal with these holiday wonders while enjoying a seamless, stress-free celebration. Feel the crisp winter air, indulge in spiced treats, and let your wonderous spirit guide you to cherished memories.

With Willamette International Travel, your journey through Europe’s most enchanting holiday markets is more than just a trip—it’s a chance to create new traditions, make new friends and lasting moments of joy. Let us help you make this holiday season one to remember!

Resources

Europe’s Christmas Markets

AmaWaterways Holiday Cruises

Viking Christmas Cruises

The Nuremberg Christkindlesmarkt

Strasbourg Christmas Market

Christmas Markets in Vienna

Ready to experience the magic of the holidays in Europe? Contact our excellent travel experts at 503-224-0180 or email inquiry@wittravel.com.

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